Category Archives for "Property Management Podcasts"

Jan 18

Counting Cars and Rental Property Marketing

By John Wilhoit | Podcasts , Property Management Podcasts

Today’s episode is counting cars and rental property marketing. Measuring traffic goes way beyond counting cars anymore, of course. There’s been a paradigm shift.

[00:00:16] There’s a different way of thinking today as opposed to even two or five years ago. Anymore we don’t talk about cars as much as we talk about marketing or branding. From measuring car counts, we now talk about social media impressions or interactions. But let’s not discount car counts just yet because most people arrive at your door from a vehicle.

Continue reading

Dec 14

3 Reasons to Create Strategic Vacancy

By John Wilhoit | Podcasts , Property Management Podcasts

Today’s episode is about the case for strategic vacancy. Why would we want to create vacancy? Strategic vacancy is always planned and it has a purpose. Usually the purpose is to increase rents (we’re talking about rental property). We’re always looking to increase rents but rent is not always about price.  There are three reasons to create strategic vacancy.  They are:

  • Asset Renovation
  • Asset Re-positioning
  • Removal/replacement of low quality clients/customers

Continue reading

Oct 09

Property Management Nuts and Bolts for Small Apartment Owners with Jim Abernathy

By John Wilhoit | Podcasts , Property Management Podcasts

Property management for small properties can benefit from many of the same business principles deployed by much larger apartment owners in terms of implementing systems and processes. Creating a consistent product, having consistent response times to maintenance, running the business “as a business” are all part of running a small rental business.

Continue reading

Pin It on Pinterest